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  Sean  Loosli , head of consumer and small business payments at Early Warning Services argues Zelle is valuable to banks because it offers them more control over the customer experience. Customers whose banks offer Zelle are more likely to use other products their bank provides, have higher balances or carry more of their funds with that bank,  according  to Loosli. “The more products you have with one bank, the more likely you are to stay with that bank, and put more of your assets with that bank or that credit union,” he says. Zelle is popular for payments that have traditionally been made  using  paper checks, including rent payment and gifts. It offers advantages for consumers like increased privacy — the sending party does not need to share their bank account number or routing number, which appear on paper  checks  — and the fund transfers happen within minutes. The payments are settled over the Automated Clearing House (ACH), The  Clearing  House’s real-time payments (RTP) netwo